Trademark Applications and Registrations

Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your most valuable business asset. There is a very common misconception that registering a company, purchasing the urls and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only an authorized trademark objection reply filing online can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise as to whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights to use the company trademark for the specific goods and services, both in the offline and online environments; affording the business the option to stop others from together with your brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description for this business’ offerings provides the legal specifics of policy. It is important that the range of products and/or services that corporation produces is correctly classified into one of the 45 separate categories you can get.

It is important to spotlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the company and business conception australia wide too. Having rights to your brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval being the exclusive user with the specified trademark for all the different goods and services applied for under the application.